LOUISVILLE, Ky. (Aug. 28, 2025) – Today, Lt. Gov. Jacqueline Coleman joined local officials and leadership from Vsimple Inc., a leading AI company that specializes in improving operational inefficiencies for mid- to large-sized companies, as the company announced its plans to relocate its headquarters from Southern Indiana to Louisville with a $5.1 million investment that will create 194 well-paying, Kentucky jobs.
“Today we’re celebrating yet another significant announcement in our economy as Vsimple relocates to Louisville and creates 194 new, good-paying jobs for Kentuckians,” said Gov. Andy Beshear. “I want to thank Vsimple for believing in what our great state and workforce has to offer and officially welcome them to their new Kentucky home.”
“Today’s event is an incredible example of what happens when we commit to supporting our people and our businesses,” said Lt. Gov. Coleman. “The more diverse Kentucky’s economy is, the more opportunities we offer to businesses looking to expand or relocate. We have the workforce, the resources and the Team Kentucky spirit to keep our economy surging forward and I am incredibly excited to be here today to celebrate this next step for Vsimple and the Jefferson County area.”
To meet growing consumer demand from clients across North America, Vsimple will relocate and establish a new base of operations and company headquarters in Louisville. The over-$5 million investment will include a new, modern office building that will allow Vsimple to centralize its team, accelerate recruitment of top talent and strengthen its connection to a thriving business community. The creation of 194 well-paying jobs will further establish Louisville as a hub for high-wage tech jobs and AI innovation.
“Relocating our headquarters to Louisville is more than coming home, it’s a chance to help shape the city’s future as a center for innovation,” Vsimple founder and CEO Buddy Bockweg said. “Our platform was built for the industries that keep America moving and Louisville gives us the support, talent and partnerships to scale that mission even further.”
Founded in 2020 in New Albany, Indiana, Vsimple was born out of a deep understanding of the operational inefficiencies that plague mid- to large-sized businesses, particularly in manufacturing, distribution, construction and professional services. The company’s proprietary software AI platform focuses on streamlining operations; connecting people, systems, processes and data into one intelligent platform that eliminates chaos, accelerates growth, creates a competitive advantage, enhances company culture and drives real financial results. On Sept. 16, the company is hosting an AI Summit in Louisville at the Lynn Family Stadium to equip business owners and executives with the insights, strategies and connections needed to lead confidently into the AI-driven future.
Louisville Mayor Craig Greenberg said this project shows the region’s commitment to tech innovation: “You can feel the job growth and economic development momentum as Vsimple chooses Louisville to make our city their new home. This investment is a major win – not only for our economy, but for the growing tech community showing Louisville is the best to do business, and we have the talent, infrastructure and momentum to power the next generation of innovation.”
Trevor Pawl, CEO of the Louisville Economic Development Alliance, said he is excited to see Vsimple and the community grow together: “Vsimple’s decision to relocate its headquarters to Louisville is a clear signal that our city is becoming a magnet for fast-growing tech firms. With this investment and nearly 200 high-quality jobs, they are not only growing their own future, they’re contributing to ours too. We’re excited to partner with Vsimple as they scale, and we’re proud to support them as part of Louisville’s expanding innovation economy.”
Vsimple’s investment and job creation build on the best five-year period for economic growth in state history.
Since the beginning of his administration, Gov. Beshear has announced more than 1,200 private-sector new-location and expansion projects totaling close to $40 billion in announced investments, creating more than 63,000 jobs. This is the highest investment figure secured during the tenure of any governor in the commonwealth’s history and $18 billion more than the next highest total.
The robust job creation has been accompanied by rising wages across the commonwealth. Since 2022, the average incentivized hourly wage has topped $26 in three consecutive years for the first time.
Gov. Beshear has announced some of the largest economic development projects in state history, which have solidified Kentucky as the electric vehicle battery production capital of the United States: Ford Motor Co. and SK On’s transformative $5.8 billion, 5,000-job BlueOval SK Battery Park in Hardin County; AESC’s $2 billion, 2,000-job gigafactory project in Warren County; Toyota’s $1.3 billion investment in Scott County; Ford Motor Co.’s $2 billion, 2,200 job commitment in Louisville; and Shelbyville Battery Manufacturing’s $712 million investment, creating 1,572 jobs in Shelby County, among others.
The Governor’s administration also secured the largest General Fund budget surplus and Rainy Day Fund. In 2023, Kentucky recorded over 2 million jobs filled for the first time ever and has stayed above that number ever since.
Kentucky also secured rating increases from major credit rating agencies Fitch Ratings, S&P Global Ratings and Moody’s Investors Service.
Earlier this year, Site Selection magazine ranked Kentucky in the top five nationally and second in the South Central region for economic development projects per capita in its 2024 Governor’s Cup rankings. Site Selection also placed Kentucky second in the South Central region and No. 6 nationally in its 2025 Prosperity Cup ranking, which recognizes state-level economic development agencies for their success in landing capital investment projects.
Gov. Beshear also announced a new initiative, called New Kentucky Home, to increase economic investment, attain and attract talent, and increase tourism across the state.
To encourage investment and job growth in the community, the Kentucky Economic Development Finance Authority (KEDFA) in May 2025 preliminarily approved a 10-year incentive agreement with the company under the Kentucky Business Investment program. The performance-based agreement can provide up to $1.5 million in tax incentives based on the company’s investment of $5.1 million and annual targets of:
By meeting its annual targets over the agreement term, the company can be eligible to keep a portion of the new tax revenue it generates. The company may claim eligible incentives against its income tax liability and/or wage assessments.
In addition, Vsimple can receive resources from Kentucky’s workforce service providers. Those include no-cost recruitment and job placement services, reduced-cost customized training and job-training incentives.
For more information on Vsimple, visit vsimple.com.
A detailed community profile for Jefferson County can be viewed here.
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